By the People, for the People: Volkswagen Asks China to Help it Design a New Model

Here’s an idea: why not simply ask the public what they want in a car? Focus groups are one thing, but Volkswagen is taking this concept to extremes with its newly launched People’s Car Project. The ostensible goal of the project is to solicit advice from some of China’s 450 million internet users; advise that will shape a new model for the Chinese domestic market. Dubbed “mass manufacturing” by